VAN HEUSEN INDIA MENS WEEK ANNOUNCES             VAN HEUSEN   EMERGING DESIGNERS 2010
             HANDPICKED FROM A 100 ENTRIES, FDCI ENCOURAGES NEW TALENT

THE GRAND, NEW DELHI

New Delhi, August 28, 2010:  FDCI proudly presents its newest finds- the winners of this edition’s Van Heusen Emerging Designer of the Year contest, Abhishek Byas and Yogesh Chaudhary, who proved their designer mettle and wowed critics and fashion enthusiasts.

The competition attracted close to a hundred entries and was judged by some of the stalwarts in the field of design and industry, namely designer Wendell Rodricks and Nagesh C, Creative Director, Van Heusen. Both the winners were pitted against some of the brightest students of fashion and were required to translate their creativity on paper into clothing. They successfully created some of the most inspired lines in accordance with model measurements and showcased their ability to match their vision with due diligence.

Abhishek Byas is a freelance designer and graduated from NIFT Kolkata. Hearing the results, he was jubilant and said that, “It is a great honor to be recognized by the biggest fashion trade event just for men and indeed a privilege to showcase my collection here.”

A student at NID, Ahmedabad, Yogesh Chaudhary’s joy knew no bounds and he emphatically stated that, “I am delighted to receive this award since it marks the beginning of my foray into the fashion fraternity and overwhelmed at the opportunity to showcase my creations alongside stalwarts in the industry.”

The two winners will be given the privilege to exhibit their line on the second day of the ‘Van Heusen India Mens Week’, August 28, 2010. In addition to the winners, four designers- Prajwal Yashwant Badwe, Chandresh Nathani, Niteesh Vikram, Ridhi & Siddhi Mapxekar were acknowledged for their commendable performance.

Congratulating the winners, Mr. Sunil Sethi, President, FDCI said, “FDCI has always encouraged new talent and it gives me great pleasure to welcome two remarkably gifted gentlemen like Abhishek and Yogesh into the fashion fraternity’s fold. We can expect great things from them and I hope that we continue to unravel such gems through this initiative, in the years to come.”

According to Mr. Shital Mehta, COO Van Heusen,

 ‘Van Heusen Emerging Designer of the Year Contest 2010’ in association with FDCI was declared open from May 15 to June 30, 2010 for all students and professional fashion designers with a combined experience of three years or less. Selected contestants were asked to submit their entries on the event website .   All participants were required to submit three entries, clearly outlining the concept, material used, and collection note in full colour. An independent jury deliberated over a hundred entries received from fashion institutes across the country, before deciding on the winners .fashion Design Council of India:  A not for profit organization FDCI is the apex fashion council of India. Represented by over 300 designers, FDCI takes Indian fashion global by promoting the 'business of fashion'.